Internet Advertising - A Comprehensive Guide to Digital Marketing

The origins of internet advertising can be traced back to the early 1990s when companies began placing banner ads on websites. These early ads were static and lacked the targeting capabilities that are now common in digital advertising. As technology progressed, so did online advertising. The late 1990s saw the introduction of search engines like Google, followed by the rise of social media platforms in the 2000s. These innovations revolutionized the way businesses could promote their products and services online, offering more targeted and cost-effective methods of reaching their desired audience. Today, internet advertising has evolved into a multi-billion dollar industry, with new technologies and platforms constantly emerging.