The role of an email campaign manager involves creating, implementing, and monitoring email marketing campaigns for a company or client. This includes tasks like crafting email content, designing templates, organizing email lists, and analyzing campaign performance. To excel in this role, you must possess a thorough knowledge of email marketing strategies and proficiency in popular email marketing tools like Mailchimp, Constant Contact, or ConvertKit. Attention to detail, project management abilities, and creativity are key attributes needed for success in this position.